Ceci West

Chief Marketing & Purpose Officer MedAffect

Key areas of expertise:
• Brand Management
• Marketing
• Philanthropy/Cause Marketing

Ceci West is Chief Marketing & Purpose Officer of MedAffect, and heads up the brand management, marketing and philanthropy/cause marketing practices. In addition, Ceci acts as CMO/CPO for Watertree Health®, where she drives consumer attitude and behavior, builds the brand experience, integrates the marketing process with technology, and leads the philanthropic/cause marketing efforts.

Ceci began her career with global advertising companies Lowe Worldwide and Ogilvy & Mather. She was then tapped by 1-800-Flowers.com, where she was quickly promoted to Director of Marketing. As a socially-minded marketer, Ceci was responsible for launching their first cause marketing initiative.

She was then recruited by McCann Erickson to bring the integrated marketing model that she had crafted at 1-800-flowers.com to their clients. As an SVP Management Representative, Ceci was responsible for a mix of global and domestic accounts, with sales ranging between $300 million and $14 billion.

Before stepping into her role with Watertree Health®, she was a senior level executive at mission-based organizations including Blink Twice assistive technology, World Society for the Protection of Animals (WSPA)/U.S., and Lifeline New York humanitarian organization.

Ceci is a wish granter for the Make-A-Wish® Metro New York & Western New York chapter. She has served on a number of nonprofit boards including the Parks Foundation, McKibben Foundation and WSPA – Costa Rica.

Operating Board

Matt Herfield
CEO & Managing Member and Operating Board Chairman, Potentis Capital

Carol Rowbo
Portfolio Chief Operations Officer and Operating Board Director, Potentis Capital

Joseph Kleiman
Portfolio Chief Strategy Officer and Operating Board Director, Potentis Capital

Executive Team Leaders

Jordan Sessler
President & Co-Founder, Acquire Health

Ceci West
Chief Marketing & Purpose Officer, MedAffect

Maureen Fromfield
Chief Operating Officer, MedAffect

Elvira Yambot
COO and Assistant Coach, Tone House

Alonzo Wilson
Founder and Director of Training, Tone House