Leadership

Ceci West

Chief Marketing & Philanthropy Officer MedAffect

Key areas of expertise:
• Brand Management
• Marketing
• Philanthropy

Ceci West is the Chief Marketing & Philanthropy Officer of MedAffect, where she also leads brand management, marketing, and philanthropic practices. She also acts as CMO/CPO for Watertree Health®, where she drives consumer behavior, builds the brand experience, and forges nonprofit partnerships.

Ceci began her career with global advertising companies Lowe Worldwide and Ogilvy & Mather. She was then tapped by 1-800-Flowers.com, where she was quickly promoted to Director of Marketing. As a socially-minded marketer, Ceci was responsible for launching their first cause marketing initiative.

She was then recruited by McCann Erickson to bring the integrated marketing model that she had crafted at 1-800-flowers.com to their clients. As an SVP Management Representative, Ceci was responsible for a mix of global and domestic accounts, with sales ranging between $300 million and $14 billion.

Before stepping into her role with Watertree Health®, she was a senior level executive at mission-based organizations including Blink Twice assistive technology, World Society for the Protection of Animals (WSPA)/U.S., and Lifeline New York humanitarian organization.

Ceci is a wish granter for the Make-A-Wish® Metro New York & Western New York chapter. She has served on a number of nonprofit boards including the Parks Foundation, McKibben Foundation and WSPA – Costa Rica.


Operating Board



Matt Herfield
CEO & Managing Member and Operating Board Chairman, Potentis Capital


Carol Rowbo
Portfolio Chief Operations Officer and Operating Board Director, Potentis Capital


Joseph Kleiman
Portfolio Chief Strategy Officer and Operating Board Director, Potentis Capital

Executive Team Leaders



Jordan Sessler
President & Co-Founder, Acquire Health


Ceci West
Chief Marketing & Philanthropy Officer, MedAffect


Maureen Fromfield
Chief Operating Officer, MedAffect


Elvira Yambot
COO and Assistant Coach, Tone House


Alonzo Wilson
Founder and Director of Training, Tone House