Key areas of expertise:
• Brand Management
• Philanthropy/Cause Marketing
Ceci West is Chief Marketing & Purpose Officer of MedAffect, and heads up the brand management, marketing and philanthropy/cause marketing practices. In addition, Ceci acts as CMO/CPO for Watertree Health®, where she drives consumer attitude and behavior, builds the brand experience, integrates the marketing process with technology, and leads the philanthropic/cause marketing efforts.
Ceci began her career with global advertising companies Lowe Worldwide and Ogilvy & Mather. She was then tapped by 1-800-Flowers.com, where she was quickly promoted to Director of Marketing. As a socially-minded marketer, Ceci was responsible for launching their first cause marketing initiative.
She was then recruited by McCann Erickson to bring the integrated marketing model that she had crafted at 1-800-flowers.com to their clients. As an SVP Management Representative, Ceci was responsible for a mix of global and domestic accounts, with sales ranging between $300 million and $14 billion.
Before stepping into her role with Watertree Health®, she was a senior level executive at mission-based organizations including Blink Twice assistive technology, World Society for the Protection of Animals (WSPA)/U.S., and Lifeline New York humanitarian organization.
Ceci is a wish granter for the Make-A-Wish® Metro New York & Western New York chapter. She has served on a number of nonprofit boards including the Parks Foundation, McKibben Foundation and WSPA – Costa Rica.