Leadership

Carol Rowbo

COO, MedAffect

Key areas of expertise:
• Accounting & Financial Services
• Human Resources
• Sales Support

Carol Rowbo is Chief Operations Officer of MedAffect, where she runs accounting & financial services, HR, sales support services and other key specialty areas for the firm.

She is also the acting COO for Watertree Health®, where she was responsible for putting the finance, accounting, human resources and internal operations infrastructures in place when the company was founded. Prior to joining Watertree Health, she was a financial advisor for select high-­net-­worth clients.

In 2005, Carol was personally recruited by the founder of Elite Models to become the VP of Finance and Administration for their North America market. She worked with Microsoft and their partners to redesign Elite’s operating systems. From this project, a case study was developed and presented by the Microsoft CEO at their global new product launch.

Before joining Elite, Carol worked for Women, a top modeling agency in New York with a prized client roster of supermodels. To remedy company inefficiencies, she transformed their paper system to a fully integrated system linking scouting, booking, and financial systems and coordinated with the agency’s European offices.

Prior to joining Women, Carol was an audit manager at a leading CPA firm in NYC.




Matt Herfield
CEO & Managing Member, Potentis Capital

Executive Team Leaders



Jordan Sessler
President & Co-Founder, Acquire Health