Leadership

Operating Board

The Operating Board of Potentis Capital helps companies in the portfolio by working with them to scope out existing and new opportunities, put together an implementation plan, map out issues and their resolutions, and other key business decisions. They also collaborate with management to improve current skills and develop new ones.



Matt Herfield
CEO & Managing Member and Operating Board Chairman, Potentis Capital


Carol Rowbo
Portfolio Chief Operations Officer and Operating Board Director, Potentis Capital


Joseph Kleiman
Portfolio Chief Strategy Officer and Operating Board Director, Potentis Capital

Executive Team Leaders

By investing in companies with similar values, Potentis has built a “brain-trust” of smart, collaborative, and forward-thinking people. They have skills, knowledge, and experience that bring value to our partnerships and investments. The team provides the resources, advisement, and tools to help the companies in the Potentis portfolio grow.



Jordan Sessler
President & Co-Founder, Acquire Health


Ceci West
Chief Marketing & Philanthropy Officer, MedAffect


Maureen Fromfield
Chief Operating Officer, MedAffect


Elvira Yambot
COO and Assistant Coach, Tone House


Alonzo Wilson
Founder and Director of Training, Tone House